Photography and advertising
If you have your own business, you probably want to show various pictures of your products. E-commerce photography includes shooting your products in order to let your customers know more about them. It could be anything from jewelry to food photography, depending on what you need. Of course, the most important part of these pictures is professional editing and retouching. But why is it so important and what to expect?
E-commerce photo editing
There is a great difference between pictures meant for personal and commercial use. Therefore, editing various pictures for business requires special care as they will highlight the best features of your product and attract you more customers. Also, these pictures don’t necessarily include a model unless you want to advertise clothing or other wearables.
For example, jewelry shooting might include both pictures of various items separately and with a model wearing them. In general, jewelry photography and post-production is one of the trickiest and most challenging. The reason for that is quite simple – items are usually highly reflective, gemstones lose their colour in the shots, it is difficult to achieve proper lighting setup. Therefore, professional editing is a must here as it is the only way your customers will be able to see high quality pictures. There are several steps an editor will take to make your jewelry stand out.
First of all, there are metal parts that easily lose their shine, contain fingerprints or dust and uneven surfaces. An editor will retouch these defects and a piece of jewelry will look flawless. Another important part is dealing with bad reflections. Brush tools and healing will usually get rid of them, but sometimes an editor might need to replace them if reflections are too bad to retouch. Lastly, after colour corrections and adjustments, editing of metal parts is finished.
Secondly, there are gemstones that might appear dull and colourless right after shooting. An editor fixes this problem in several steps. He will adjust brightness, contrast, hue and saturation to restore the original appearance of gems. Also, there are tools that let an editor bring out the shadows and highlights of the stone, sharpen the facets. Then, after shadow corrections, the pictures are ready.
Of course, it does not apply to jewelery only. An editor can enhance pictures of any product you want to advertise, your imagination is your only limit here. No matter what product you have, a professional editor will do the best job to make it look perfect and attract you more customers.
Professional editing: various services
At Studio Impress, we offer the highest quality editing and retouching services. If you want to sell your product, create a high-end catalog or edit pictures for your business website, we are at your service. Our professional team works 24/7 to deliver perfection, and that is the only way we know. You don’t have to waste your precious time and effort trying to edit the pictures yourself. Trust this to the hands of professionals and enjoy the highest quality results.